Fabletics Taking Over Retail Market

Fabletics is an online retailer subscription based company that is ready to take on major competitor, Amazon. Kate Hudson is the founder of Fabletics, a company that provides athletic-wear to online shoppers. Fabletics has enjoyed amazing success with their online retail company. However, the company is now finding success with the reverse showroom technique. Certainly, other retailers are looking at this business marketing technique and taking note of customer’s reactions. The fact is that reverse showrooming is not new. For years, consumers have browsed the Internet, researching products and making their purchases in local retail stores. Fabletics has embraced the reverse showrooming technique and used it to their advantage.


Reverse Showrooming In Action

Amazon has been around for over a decade. Clearly, Fabletics is the new kid on the block. However, they are primed to take on Amazon’s retail clothing line with the reverse showroom technique. Fabletics offers a high quality brand of clothing that women find inspirational and rivals higher priced, designer brands in quality. Mixing this with ease of purchase online and membership subscriptions drove Fabletics to the forefront. Now, the company is in the process of opening physical stores across the country. They imagine that their subscription members will research the latest Fabletics outfits online and visit their physical stores to complete their purchases. Clearly, this is a very good opportunity for the brand to capture more sales and more customers.


Success Secrets

Fabletics General Manager has plenty to say about Fabletics rise to the top of the retail industry. Gregg Throgmartin states that the company offers their customers something that a lot of companies fail to do. They offer a high quality brand at an affordable price. In addition, the company offers their customers great personalized service and a growing list of trendy clothing that is not yet available at other retailers. Their personalized service is all about understanding the customer’s taste and style. This makes it extremely easy to provide the type of clothing that completely satisfies their customers.




Fabletics is an online retail clothing line that is an amazing success story. The co-founder of the clothing line is Kate Hudson, a well-known actress. Fabletics is basically a monthly subscription fitness apparel company that offers their customers customized trendy outfits each month. However, those that join and become a VIP member receive a few extra perks. For example, their first outfit is only $25. In addition, the VIP member is eligible for other perks and special discounts.


Teri Hutcheon is a blogger that has a few interesting things to say about Fabletics. She’s been a member for a few years and loves the idea that you receive handpicked outfits each month for less than $50. Most of the outfits are worth much more than that in value and quality. She states that the quality of the clothing is good. She was also very impressed with the wide variety of styles that was available. Certainly, this is one blogger that recognizes style and quality. Fabletics is definitely giving Amazon a run for the money.

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